Successful optimization can bring in traffic and increase conversions by positioning you as an authority.All your web content needs search engine optimization.
That includes your YouTube channels, Google business profile, and even podcast episodes should be optimized using target keywords.
To build a thriving organic presence online, consider implementing the pillar-cluster model into your blog (35% of B2B and 59% of B2C marketers report it as an effective strategy).
By doing this, you’ll create a single pillar page that provides a high-level overview of a topic and hyperlinks to cluster pages that delve into the topic’s subtopics, signaling to Google that your pillar page is an authority on the topic.
Additional SEO tactics that marketers effectively use include search insights reports, optimizing photos or videos for visual search engines, and optimizing load speed.