Your website must be: attractive, accurate and understandable, functional, up to date. Let's see.
Your website must be attractive. This means that clear fonts and font sizes, as well as fresh and modern colours and shapes, must be used.
And beware, using fresh and modern colours is not the same as pouring out a bucket of bright colours, full of movement.
That deters and distracts visitors from what you actually have to say. If your site is too colourful and too busy, there is a good chance that your visitors will click quickly.
The same thing also happens if you move to the other side. A super boring web design, only in black and white, makes the visitor suspect that you have not kept up with the times with your company, and they quickly try the next link from the search results.
Accurate and understandable web design
Visitors are looking for information and do not want ambiguity. They don't want to have to search all over the screen for links that lead to that information.
If it is not clear to visitors how to navigate on your website to find information about what they are looking for, or how to return to your main page from a selection, you will quickly lose the visitor.
This also happens if a potential customer cannot find contact information or does not see a clear option to request quotes or ask questions.
It's an obvious thing, but still: your website must be fully functional. This means that all links must actually be correct, that promised information is where customers expect it.
If something doesn't work, it undermines the trust you want to build with the potential customer.
If your site meets the most important conditions, you can retain customers longer. But you also want visitors to visit your site more often.
Regular visits are therefore better than one-off visits. You can achieve this by regularly updating your website. Customers like it when you renew and expand your range, but they also like background information. You could think about a regular blog, for example.
Better not make it yourself
They are still there, entrepreneurs who think they are all-rounders. After a day of intensive work, the bookkeeping is done in the evening, and then the new site is tinkered with. A working site is soon put online as 'good enough'. But that often does not lead to the desired results.
If you already have your own website but are not completely satisfied, we offer the perfect solution.
Let us upgrade your current website with our All-in one super set: web design, hosting and support.
We will ensure that your website functions optimally and is easily found.