Wix website Redesign and Migration for Hotel

Description
A hotel owner from Amsterdam had a website that no longer met business needs in terms of design, performance, and conversion. Website visitors were not booking apartments, and there was no proper integration with leading OTA platforms or payment solutions.

Tasks
Redesign and migrate the hotel’s website to Wix Studio with a clear goal: increase direct bookings and payments via the website by implementing a modern design, OTA integrations, and improved booking flow.

Solutions
- The website was fully redesigned and migrated to Wix Studio, incorporating a clean, brand-aligned visual identity with engaging UI and WOW effects to increase user trust and engagement.
- A comprehensive booking system (Wix Hotels) was integrated with over 5 leading OTAs (Booking.com, Airbnb, Expedia, and others), enabling full synchronization of calendar, availability, and reservations.
- Advanced pricing options, discount systems, and secure online payment methods were implemented to offer flexibility for guests and increase conversion rates.
- A multilingual blog optimized for SEO was launched to boost organic traffic and improve the hotel’s online presence.
- Guest reviews were added to build trust, and WhatsApp chat along with a customized contact form were integrated to streamline communication with potential guests.

Impact
Within the first week, the website generated its first direct booking. Over the next months, website traffic grew by 30%, and unique visitors increased by 25%. Direct bookings became a key source of revenue, supported by seamless integration with OTAs and strong SEO visibility. The client now continues to use the website as a central hub for all hotel operations and digital marketing activities.