Website Audit and Digital Marketing Analytics: Enhancing Online Performance

Description
Y-Track Consulting partnered with MotoRad to deliver a strategic digital audit performed on a biannual basis. Each audit includes a deep dive into website performance, mobile responsiveness, SEO effectiveness, traffic trends, backlink quality, and competitor positioning.

Challenges
MotoRad was facing a decline in organic visibility, caused by technical errors, non-indexed pages, and underperforming SEO structures. The absence of regular competitor benchmarking and a detailed backlink audit also limited the brand’s ability to position itself effectively in key markets.

Solutions
Y-Track Consulting conducted a comprehensive website and SEO audit covering:
- Technical issues on both desktop and mobile platforms
- Identification of high-impact errors affecting usability and discoverability
- Traffic analysis and backlink profile evaluation
- In-depth competitor analysis, including search visibility and content strategy
- Clear, prioritized recommendations for SEO improvement, structural fixes, and authority-building tactics

Each audit concludes with a strategic action plan to support long-term digital growth.

Impact
The biannual reporting cycle has become an essential part of MotoRad’s digital strategy, ensuring ongoing performance tracking, continuous improvement, and sustained market relevance.