SEO Strategy & Optimization for Naturopathy Practice

Project Description
Following the successful website development for a naturopathy practice in the Netherlands, we extended our partnership to implement a comprehensive SEO strategy. The goal was to establish a strong organic presence, increase brand visibility, and attract a steady stream of new clients through search engines.

Challenge
The primary challenge was to enter a competitive local market and secure top rankings for high-potential keywords. We needed to:
- Analyze the local market and the competition.
- Create a robust, long-term SEO strategy.
- Implement on-page and technical SEO to ensure the website was fully optimized for search engines.

Solution
- We implemented a full-cycle, data-driven SEO strategy with a strong focus on on-page optimization.
- Keyword Research & Geotargeting & Content Strategy.
- On-Page Optimization: The entire website was optimized with a full range of SEO elements, including compelling meta descriptions, descriptive alt-tags for all images, and engaging social share descriptions.

Impact
- The website achieved excellent technical scores: a Best Practices score of 96/100, an Accessibility score of 92/100, and a perfect SEO score of 100/100.
- The site experienced a 7% increase in organic traffic within the first month after the launch, proving the effectiveness of the targeted strategy.
- The strategic SEO setup has laid a solid foundation for continuous organic growth, directly contributing to the client’s business goals and lead generation.