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SEO strategy for Online Psychologist from Amsterdam
Project type
SEO
Project Description
An online psychologist from Amsterdam approached us with the goal of creating a modern, bilingual business website and implementing a comprehensive SEO strategy. The main objective was to attract new clients and generate high-quality leads through organic search.
Challenge
The primary challenge was to establish a strong online presence in a competitive niche. This required us to:
- Create a seamless user experience that encourages visitors to book an online meeting or subscribe to a newsletter.
- Implement a robust SEO strategy to boost organic traffic from the local market.
- Ensure the website was properly indexed and connected to relevant search queries on Google.
Solution
SEO Strategy: We performed a full SEO setup, with a strong focus on on-page and technical optimization. This included:
- Keyword Research: We conducted in-depth keyword research to identify high-potential, geo-targeted phrases related to the client’s services, such as "online psychologist Amsterdam" and "online therapy."
- Content & On-Page Optimization: We optimized all key website elements, including compelling meta descriptions, descriptive alt-tags for images, and engaging social share descriptions to improve visibility across platforms.
- Google Integration: The website was connected to Google Search Console to monitor its performance and ensure it was properly indexed.
Impact
- The project was completed in just one month, and the impact of the new website and SEO setup was immediate and highly effective, exceeding the client's expectations.
- Organic Growth & Traffic Quality: Organic traffic grew by 15% within the first month after the launch. The website is now successfully indexed on Google, and the quality of organic traffic has significantly improved, with visitors who are actively searching for the client’s services.
- Increased Conversions: We observed a marked increase in lead generation, with more visitors signing up for the newsletter and booking introductory online meetings.
This project successfully demonstrates that a strategic, data-driven approach to SEO can lead to significant and measurable business results in a very short time frame.
