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SEO and content creation for the PMU salon
Project type
SEO & Content
Client
PMU Cosmetics
Location
The Netherlands
Description
Y-Track Consulting initially developed a website for PMU Cosmetics, a permanent makeup salon originally located in Almere, Netherlands. After launching the site, the salon owner decided to focus on improving the website’s visibility in search results and updating content to reflect the relocation of the salon to Rotterdam. The next phase of the project aimed to strengthen SEO performance and ensure a smooth transition for existing and new clients.
Tasks
Increase the website's visibility. Boost website traffic. Create compelling content that resonates with the target audience.
Solutions
- Custom Digital Strategy Development. We started by identifying the target audience and analyzing competitors.
- Search Engine Optimization (SEO). Our goal was to enhance the website’s visibility and increase organic traffic.
- Engaging Instagram Content Creation. Video content for Instagram and Facebook was produced, with clear calls-to-action targeting PMU Cosmetics' audience.
- We integrated the website with Facebook and Instagram, connected it to WhatsApp, and added alt-tags to images to improve accessibility and SEO.
Impact
- The ongoing SEO updates and enhancements boosted the website’s organic traffic by 25% within the first six months.
- The percentage of returning clients increased from 4% to 11%.
- Returning visitors outperformed competitors by 60%.
