SEO for PMU Cosmetics Salon and Content Creation

Y-Track Consulting partnered with PMU Cosmetics to improve search visibility and support business growth after relocation. The project focused on SEO optimization and content creation to attract new clients and strengthen online presence.

Business Challenge

After relocating from Almere to Rotterdam, PMU Cosmetics needed to restore and grow its visibility in search results.
The website required updated content, improved SEO structure, and better integration with social platforms.

Solutions & Execution

● SEO Optimization: Improvement of website structure, metadata, and indexing.
● Content Creation: Development of engaging content aligned with target audience.
● Social Media Integration: Connection with Instagram, Facebook, and WhatsApp.
● Visual Content: Video content with clear calls to action.
● Technical SEO: Implementation of alt-tags and accessibility improvements.
● Market Analysis: Competitor research and audience targeting.

Results & Impact

● Traffic Growth: +25% increase in organic traffic within six months.
● Client Retention: Returning clients increased from 4% to 11%.
● Competitive Advantage: Returning visitors outperformed competitors by 60%.
● Visibility Growth: Stronger presence in local search results.