Marketing Campaign and Video Content Creation for Luxury Tennis Villas

Description
Luxury Tennis Villas approached Y-Track Consulting to launch a Pilot Project to define the target audience, analyze the market and launch a marketing campaign on social networks.

Challenges
The main goal was to develop a marketing strategy, create compelling video content for YouTube, Facebook and Instagram, increase website traffic and leads.

Solutions
- The development of a customized digital strategy began with defining the target group.
- Video content was developed for YouTube, Facebook and Instagram, which contained clear calls to action for the target audience.
- The marketing campaign for Facebook was developed taking into account A/B tests.

Impact
- The target audience was identified and defined, the most attractive locations for potential customers were prioritized.
- Video content attracted new subscribers on social networks.
- The marketing campaign increased the number of online booking leads.