Email Marketing and SEO for Custom Coach Website

Project Description
Following the successful launch of the "Custom Coach Website Development with Integrated Events" project, the client decided to extend our collaboration to E-Mail Marketing and SEO setup. The goal was to build a loyal community, grow the customer base, and increase organic traffic from a minimal starting point.

Challenge
The primary challenge was two-fold:
- To transform a very small email list into an active and engaged community, building trust and avoiding the perception of mass-produced content.
- To establish an organic online presence from scratch, ensuring the website would rank for top keywords and attract a steady flow of organic traffic.

Solution
We implemented a strategy based on a personal, human-centered approach for email marketing and a data-driven strategy for SEO.

E-Mail Marketing:
- Non-Intrusive Communication: Email frequency was kept low to respect subscribers' time.
- Personalization: Communication was crafted with a warm, friendly tone, using personal details and photos instead of automated templates.
- Useful Content: Each email provided valuable information, establishing the client as a trusted source.
- Genuine Connection: The approach prioritized human interaction, including responding to questions.

SEO:
- We connected the website to Google Search Console to monitor performance.
- We performed keyword research and successfully optimized the website for top keywords.

Impact
The results of this integrated strategy were significant and confirmed by Wix Analytics and Google Search Console. Within six months, the email list grew 10 times, transforming a small group into a substantial community. The SEO efforts also led to impressive growth:
- Organic Traffic: Impressions exceeded 2,000, with a steady and regular increase in unique users.
- E-Mail Marketing: Key performance indicators showed zero spam reports, high open and read rates, and direct clicks to the website.