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Digital Marketing & SEO Strategy for a Construction Company
Project type
SEO Strategy
Description
Following the launch of the new website, KOME Waterproofing & Underpinning Inc. engaged in a full-scope digital marketing strategy to boost visibility, traffic, and qualified leads.
Tasks
Develop and execute a multi-channel digital marketing and SEO strategy to increase traffic and conversions from search engines and paid ads.
Solutions
SEO & Web Optimization
- Performed keyword research, on-page optimization (headings, meta tags, content structuring), and technical SEO audits.
- Improved mobile performance, page speed, and architecture for better indexing and user experience.
- Built a quality backlink profile to strengthen domain authority.
Digital Marketing & Campaign Strategy
- Launched targeted ad campaigns via Google Ads and Meta (Facebook & Instagram).
- Applied retargeting and geotargeting techniques to maximize ROI and user engagement.
- Managed email marketing campaigns to nurture leads and re-engage past clients.
Content & Analytics
- Created high-performing website and ad content aligned with the company’s brand voice.
- Monitored KPIs (traffic, conversions, cost per lead) using tools like Google Analytics, Wix Analytics, SEMrush, and Meta Business Suite.
- Delivered regular performance reports and strategic adjustments based on data insights.
Impact
- Monthly traffic increased from 10 to 150+ visitors within the first month post-launch.
- The website achieved top 20 rankings for key industry search terms.
- The client saw improved lead quality and booking intent, with campaigns optimized continuously for ROI.
