Digital Marketing & SEO Strategy for a Construction Company

Digital marketing and SEO strategy for KOME Waterproofing & Underpinning Inc. Development of a multi-channel system to increase traffic, visibility, and qualified leads.

Business Challenge

The client needed to increase online visibility and generate qualified leads in a competitive construction market.
The existing digital presence required a structured strategy combining SEO, paid advertising, and lead nurturing.

Solutions & Execution

● SEO Strategy: Keyword research, on-page optimization, and technical SEO improvements.
● Web Optimization: Enhanced site structure, mobile performance, and page speed.
● Backlink Strategy: Development of a quality backlink profile to improve domain authority.
● Paid Advertising: Google Ads and Meta campaigns with geotargeting and retargeting.
● Email Marketing: Lead nurturing and re-engagement campaigns.
● Content Strategy: Creation of performance-driven content aligned with brand positioning.
● Analytics & Tracking: Monitoring KPIs including traffic, conversions, and cost per lead.

Results & Impact

● Traffic Growth: Increase from 10 to 150+ monthly visitors within the first month.
● Search Visibility: Top 20 rankings for key industry keywords.
● Lead Quality: Improved booking intent and conversion potential.
● Scalable System: Integrated marketing strategy optimized for continuous ROI growth.