Digital Marketing for Hotel Bon Bini Residence: Boosting Bookings and Visibility

Bon Bini Residence partnered with Y-Track Consulting to strengthen its online visibility, attract new guests, and increase direct hotel bookings. The project combined SEO, Google Ads campaigns, and content marketing to support long-term digital growth, improve revenue performance, and reduce dependency on third-party booking platforms. The hotel needed to reduce dependency on third-party platforms and increase direct bookings through its website. Limited visibility, weak content strategy, and lack of structured marketing efforts were restricting growth and revenue potential.

TOP Solutions & Execution
✔ SEO Strategy
✔ Google Ads Campaigns
✔ Content Marketing
✔ OTA Optimization
✔ Analytics & Optimization

Results & Impact
● Traffic Growth: +25% increase in website traffic within six months.
● Engagement: +30% growth in social media interaction.
● Revenue Growth: Online revenue share increased from 12% to 36%.
● Booking Increase: Consistent growth in both direct and OTA bookings.