Brand Visual Identity for Bastu B2C E-commerce

Brand visual identity and e-commerce website for Bastu, a French B2C brand specializing in artisanal dried meat snacks. Development of a cohesive brand system aligned with product positioning and online sales.

Business Challenge
Bastu required a complete brand identity from scratch to enter a competitive food market. The absence of a defined visual system made it difficult to differentiate the product, build trust, and create a consistent customer experience across digital channels.

Solutions & Execution
● Brand Identity
● Visual Positioning
● E-commerce Website
● UX Structure
● Consistency

Results & Impact
● Professional Brand Identity: Distinct visual system aligned with premium product positioning.
● Customer Trust: Consistent and professional presentation across digital channels.
● Sales-Ready Platform: E-commerce website built to support online orders and customer interaction.
● Scalable Branding: Flexible visual identity designed for future marketing and business development.