Brand Visual Identity for Bastu B2C E-commerce Project

Description
Y-Track Consulting was tasked by Bastu, a French company specializing in artisanal dried meat snacks, to develop a comprehensive brand visual identity. The goal was to establish a unique and consistent brand image in the online environment, which would differentiate Bastu from competitors and resonate with its target audience.

Challenges
The primary challenge was to create a visual identity from scratch that accurately reflected the artisanal and gourmet nature of Bastu's products. This involved designing a cohesive system of visual elements—including specific colors, fonts, design elements, and imagery—that would be instantly recognizable and emotionally appealing to customers.

Solutions
We developed a full-fledged brand visual identity system for Bastu. This included creating a unique palette of colors and fonts, as well as a distinct set of design elements and imagery that together form a cohesive and memorable brand image. Based on this new identity, we designed and built a unique e-commerce website specifically for B2C clients, ensuring that the brand’s visual story was consistently communicated across the entire platform.

Impact
The new visual identity and custom e-commerce website have provided a strong foundation for Bastu's brand development. The consistent and recognizable online presence helps to build trust and emotional connection with the target audience. The brand's unique visual identity is now a reliable asset that can be seamlessly extended to social media and other marketing channels, ensuring long-term brand growth and market recognition.