Wix Website Redesign and Migration for PMU Cosmetics Salon

Y-Track Consulting partnered with PMU Cosmetics to redesign and migrate their website, focusing on improving conversions, customer retention, and long-term business growth. This ongoing collaboration has been maintained for over five years, supporting continuous development and optimization.

Business Challenge

The salon required a modern, scalable website to improve user experience, clearly present services, and support repeat client bookings.
The existing setup lacked flexibility, multilingual functionality, and integration with booking systems.

Solutions & Execution

● Wix Website Redesign: Development of a modern structure and visual identity.
● Website Migration: Transition to Wix for flexibility and scalability.
● Booking Integration: Connection with SaraSalonSoft for scheduling and payments.
● Multilingual Setup: Support for multiple languages to expand audience reach.
● SEO Optimization: Improved visibility through structured content and indexing.
● Social Proof: Integration of reviews from Google and social media.
● Communication Tools: WhatsApp, Instagram messaging, and live chat.
● Continuous Support: Ongoing updates, improvements, and custom features.

Results & Impact

● Conversion Growth: Improved booking flow and customer interaction.
● Client Retention: Increased repeat visits and engagement.
● Business Continuity: Smooth transition during relocation with real-time updates.
● Long-Term Partnership: 5+ years of ongoing website support and optimization.
● Digital Stability: Website became a core tool for daily operations and communication.