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Why do you need a website

TIP: The website is known as an owned media property. Having your own website as the ‘hub’ means you can control and manage what happens at the end of the customer journey because you own it!

Although some social media sites can act as mini websites it is still important to invest in an online space that is completely owned and operated by your business. What would happen if Facebook was to disappear or Instagram shuts down?

So, with own website you will have own:

  1. control that your product and services included in Google search results;

  2. possibility to create specific customer journey and custom outcomes;

  3. brand within your website in own style;

  4. shopfront and customers service center;

  5. control all your customer data.

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